Philips Sonicare
Premium packaging concepts for Japanese market for Diamond White product and mid-range packaging concepts for European market.
Sonicare Airfloss packaging concepts: product that allows to floss in a gentle and easy way with a very light water spray, a category innovation.
Philips Sensual Massagers
Introduction of sensual massagers, a new product category for Philips.
Through extensive market research and testing, followed by an in-depth communication and channels strategy Philips launched of new product range of sensual massagers.
A premium structural gift packaging and communication were created for three different products to be enjoyed by couples. The product launch was supported by a web campaign and POS displays in store.
Philips | TRESemmé
Co-branded packs for Hair Care product category.
