Philips | Jamie Oliver Co-branding
Joint branding and packaging design for joint HomeCooker range with Jamie Oliver.
Philips and Jamie Oliver co-created a Kitchen Appliances product range to encourage people to cook at home. 'One pan cooking' makes cooking at home easy and straight forward. The red stirrer continuously ensures the food doesn't burn and allows busy home-cooks to walk away from the cooker and do other things.
The product includes a recipe book with easy to follow steps to create nutritious home-cooked meals, created by Jamie Oliver himself.
The product was later updated with a smart function which allowed the product to communicate with a recipe app. Prompts alert the user to do the next step (App. design and photography elsewhere in the portfolio).
Photography by David Loftus
Philips | Jamie Oliver recipe app for connected
HomeCooker product
HomeCooker product
Philips and Jamie Oliver co-created a Kitchen Appliances product range to encourage people to cook at home. 'One pan cooking' makes cooking at home easy and straight forward. The red stirrer continuously ensures the food doesn't burn and allows busy home-cooks to walk away from the cooker and do other things.
The product was later updated with a smart function which allowed the product to communicate with a recipe app. Prompts alert the user to do the recipe's next step. The recipes are easy to follow and create nutritious home-cooked meals. The recipes are created by Jamie Oliver himself (joint branding and pack design elsewhere in the portfolio).
The product was later updated with a smart function which allowed the product to communicate with a recipe app. Prompts alert the user to do the recipe's next step. The recipes are easy to follow and create nutritious home-cooked meals. The recipes are created by Jamie Oliver himself (joint branding and pack design elsewhere in the portfolio).
Photography by Johan Visschedijk.
Agency: Philips Design
Agency: Philips Design
